Early results · Month 1SEO + AI visibility · Insurance broker

Found on Google. Recommended by ChatGPT.

An insurance broker came to us only findable by people who already knew its name. A month later, it ranks for over twice as many keywords on page one, and new clients are arriving straight from ChatGPT.

2.6xKeywords on Google's page one

+57%Search impressions

2xNon-brand keywords in Google's top 3

Client: Insurance broker, confidential
Services: SEO, AI visibility
Started: July 2026
Status: Ongoing

[ 01 ] The challenge

Great service. Only found by name.

The broker had years of expertise and happy clients, but online it was almost invisible. Nearly every visit from Google came from people typing in the company name. Anyone searching for the cover they actually offered found competitors instead.

Almost all search clicks were for the brand name
Most keywords ranked beyond page three
No plan for AI search, where more people now ask for recommendations

[ 02 ] What we did

The 90-day plan

Foundations first, then content, then authority. Every step agreed with the client before we started.

Month 1Fix the foundations
A full technical audit: speed, indexing and structured data, so Google and AI tools can read and trust every page.
Month 2Build the right pages
New service pages and expert guides, written around the questions people really ask before buying cover.
Month 3Earn trust and AI visibility
The team, the expertise and the reviews brought front and centre: the signals AI assistants look for before recommending a business.
NextScale what works
More guides for the topics already gaining ground, and more ways to turn visitors into enquiries.

[ 03 ] The results

Seen by more people, for more searches

Our first month of work, compared with the same period before. Source: Google Search Console.

Search impressionsMonthly, Apr to Sep 2026

We start

AprMayJunJulAugSep

2.6xKeywords on page one

2xNon-brand keywords in the top 3

2.7xKeywords the site now shows up for

+45%Clicks in September vs June, the best month in six

[ 04 ] The impact

Then the leads started coming in.

What the client reported back to us in the weeks that followed.

14 Aug

First lead from ChatGPT. Sold.

21 Aug

Another ChatGPT lead, sold the same morning.

1 Sep

A third ChatGPT lead, already on cover, and one of their best-earning policies.

2 Sep

Four new leads in a single day, all from Google search.

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