More spend. Cheaper leads.
How we scaled a lead generation account on Meta, filled the sales calendar, and made every lead cheaper as spend grew.
Grow, without the cost creeping up.
Most ad accounts hit the same wall: spend more, and every lead costs more. The goal was a steady stream of qualified prospects booking calls, at a cost that kept falling as we scaled, not rising.
- Scale spend month after month
- Bring the cost of every lead down at the same time
- Turn leads into real conversations, and real clients
Test everything. Scale only the winners.
The same system we run for every client.
- Step 1Test at volume
250+ creatives tested: different hooks, models, styling and formats, all aimed at one core audience.
- Step 2Keep only the winners
Ads that beat our cost target move forward. Everything else is switched off fast.
- Step 3Scale the Evergreen Machine
The winners go into always-on scaling campaigns across two core markets.
- AlwaysNever stop testing
Fresh creatives keep going in, so results don't fade as audiences see the ads.
Spending more. Paying less per lead.
July to October 2026, lead generation campaigns only.
*October to date. Industry average: LocaliQ Facebook Ads Benchmarks 2026, all-industry lead generation campaigns.
A full calendar, and new clients every month.
Same system. Ready for your brand.
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