Your About page is one of the most overlooked pages on your website when it comes to AI search, and it might be the single most important page for getting cited by ChatGPT, Perplexity, Claude and Google AI Overviews. AI search engines pull from pages that clearly tell them who you are, what you do, who you serve and what makes you credible. Most About pages do none of that well.
Here is how to fix yours.
Lead with a clear, factual summary of who you are
AI models prioritise content that answers the question “what is this brand?” in the first few sentences. Open your About page with a short paragraph that states your brand name, what you do, who you do it for and where you are based. Skip the brand storytelling for the opening. Save it for further down.
A line like “Be Seen is a generative engine optimisation agency in London helping luxury fashion and jewellery brands appear in ChatGPT, Perplexity and Google AI Overviews” gives an AI model everything it needs to cite you correctly.
Include entity-rich information
AI search runs on entities, the named people, places, products and concepts that connect your brand to a wider knowledge graph. Make sure your About page includes your founder’s name, your location, your year founded, your specialisms and any notable clients, awards or press mentions. These are the signals that confirm you are a real, recognisable entity worth citing.
Answer the questions people actually ask about your brand
Treat your About page like an FAQ in disguise. What does your brand do? Who is it for? How is it different? Who runs it? Where are you based? How long have you been operating? Build short, scannable sections that answer each of these in plain language. AI models extract answers far more reliably from clearly structured content than from flowing prose.
Add structured data
Mark up your About page with Organization schema, including your logo, founders, sameAs links to your social profiles, address and contact details. This gives AI crawlers a machine-readable version of your brand identity and increases the chance of accurate citations.
Link to proof
AI search engines weight content that demonstrates expertise, authority and trust. Link out from your About page to case studies, press features, client logos, certifications and team member bios. Internal links to your service pages also help models map your brand to the topics you want to be known for.
Keep it updated
A stale About page tells AI models your brand is no longer active. Refresh it at least twice a year with new wins, new team members, new clients and new positioning. The brands that get cited most often are the ones that look most alive.
The bottom line
Your About page is no longer just a “meet the team” formality. It is the page AI search engines use to decide whether your brand is real, relevant and worth recommending. Treat it like the most important piece of GEO content on your site, because in 2026, it is.
