B2B Growth: How WorkFlowPro Increased Organic Leads and Traffic

WorkFlowPro, a SaaS platform for workflow automation, faced challenges with low organic visibility for industry-specific keywords and minimal inbound traffic. Our SEO strategy focused on in-depth keyword research tailored to the B2B buyer journey, creating pillar pages targeting key solutions, and optimising existing content with updated keywords and improved CTAs. We also launched a guest posting campaign to build authoritative backlinks, aiming to drive more relevant traffic and generate high-quality leads.