SEO-Driven Success: How Aresti Estates Enhanced Visibility and Lead Generation with Website Refresh, SEO, and PPC

THE BRIEF

The Brief: Aresti Estates, a newly launched real estate company based in London, faced challenges in gaining traction in a highly competitive market. Their website was outdated, with poor user experience, slow load times, and low search engine visibility. We were tasked with performing a website refresh, enhancing their SEO strategy to boost organic traffic, and launching a targeted PPC campaign to increase immediate leads and visibility.

THE APPROACH

  • Website Refresh: We redesigned the website to improve its aesthetic appeal and functionality, with a mobile-first approach, faster load times, and better navigation to enhance the user experience across all devices.
  • SEO Strategy: A full SEO audit was conducted to identify technical issues, such as broken links and poor internal linking. We implemented on-page SEO improvements, including content optimization and targeting specific keywords relevant to the London real estate market. Local SEO strategies were applied to target users searching for properties in the London area.
  • PPC Campaigns: We launched a PPC campaign targeting high-intent real estate keywords in the London market. Optimized ad copy and dedicated landing pages were created to enhance conversion rates and capture qualified leads.

THE RESULTS

increase in organic traffic due to improved rankings for targeted keywords related to the London real estate market.
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growth in property inquiries from both organic and paid traffic sources.
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improvement in lead-to-sale conversion rate, thanks to optimized website pages and better ad targeting in PPC campaigns.
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overall increase in revenue, driven by the combination of organic traffic growth and the performance of the PPC campaigns.
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Through the website refresh, SEO improvements, and a strategic PPC campaign, Aresti Estates saw a steady increase in visibility, lead generation, and revenue, helping them establish a foothold in the competitive London real estate market.

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